Creative Ideas on how to utilise your Banner Stands

Banner stands are very common adverting tools. Most often they appear at marketing, conferences and trade shows. They serve a variety of marketing purposes but the overall aim is coherent advertising. If you have a banner stand and you use it simply for your conference or marketing events you attend, it may only get used a couple of times a year. Use your banner to its fullest potential and generate a bigger return on investment. Here are a few simple marketing tactics to try:

Welcome Sign on the Sales Floor

Don't hide your banner stand. Put it in a well positioned high traffic area as a welcome sign or introduction sign to your business. Customers in shops are searching for your products, a "Welcome to ... ... products this way" sign would help customers find their ideal products efficiently.

Sales Floor Promotional Offers

If your banner stand graphic is product specific, why not place it by your product on the sales floor to announce it. The banner stand would automatically draw customers in to take a closer look at the product. This will enhance the impulse buying factor within your shop.

Exterior to Interior Visitor Conversion

Enhance your street level visibility with more signage. Banner stands with promotional offers such as "WIN A HOLIDAY. Free competition entry for all customers that buy...". This strategy is used by business to get more customers into their shop and buy a product.

Highlight Special New Products

Your banner stand may have been purchased and printed for a special new product. Banner stands present media at eye level, customers wont be able to miss this advertisement. However, if your product doesn't appear at eye level in your store, will your customers ever see it? Drive customers to products within your store using your banner stand. If you regularly release new products, why not get your banner panel replaced and reprinted with a new design. It's cheaper than buying a new banner stand.

Set the Stage and Engage the Audience - The Back Up Factor

Marketing professionals don't just go to exhibitions. Many attend seminars and give talks. These are fantastic places to advertise, banner stands can also help to set the stage. An audience that feels engaged will be more responsive and eager to listen. Setting the right environment is essential for good theater - banner stands do this. Banner stands give a clear message - we are who we say we are. The lightweight, portability and flexibility of the banner stands also makes it easy for them to be transported to such events by an individual.

Cashier Point of Contact

Some banner stands include literature racks, place these racks by the cashier register. Give your customers something to read whilst their waiting to pay. Customers at chasiers are expecting to spend money, maximise your sales by selling addon products and additonal services, provide literature to these customers before the sale to entice interest.

Your banner stand is a crucial marketing tool. It's easy to keep it in the office cupboard and use it for the odd exhibition. To benefit your business strategically place your banner stand and leave it erected.