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Compared to the cost of other advertising products and media, roller banners are extremely popular for 2 main reasons:

  1. Roller banners are very affordable
  2. Roller banners are designed to be reusable and last many years

Not only are roller banners a reusable advertising tool but they are also a very cost effective form of advertising. There are no direct costs associated with re-using existing roller banners.

PR, newspaper advertisements, magazine advertisements, television and radio advertisements are all examples of 1 hit and it better work advertising media. With roller banners they can be recycled in an advertising campaign and graphics can also be replaced to ensure multiple campaigns can run with an existing system.

Magazine advertisements and air play at peak times can be very costly with low conversation rates. Many marketing managers favour advertising at specialist industry events because it attracts a certain customer type:

The customer that wants to buy a specialist product/service

Targeting customers that want to buy (reactive sales) is far more productive than targeting customers that don't want to buy (proactive sales). Roller banners are designed to target customers that want to buy and should be aimed at customers that want to buy. Many companies sales conversion rate is better for reactive sales than proactive enquiries.