Roller Banners Product Range
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The Ultimate Banners range includes a handful of carefully selected roller banners.
Prior to selecting the new roller banner product range the company had a specific focus on several products. The Ultimate Banners product and industry knowledge has been gained from 10 years experience within the roller banner promotion industry.
Step #1. The team Selected the most popular roller banners to sell
Independent research was carried out on the top 20 companies found on the first page of Google.co.uk appearing for the keyword "roller banners".
- 10 organically listed companies
- 10 cost per click companies (sponsored advertisements)
20 competitors are advertising around 70 unique product types from several banner manufactures. Some of these banner manufactueres are UK based most were based overseas. Further interrogated results found the most popular roller banners are:
- 65% of competitors sell the Ultima manufactured Barracuda banner stand
- 40% of competitors sell the Ultima manufactured Orient banner Stand
- 40% of competitors sell the Ultima manufactured Pacific banner Stand
- [...]
The advertised Ultimate Banners products is a short list taken from the 70 products sold (advertised online) in the UK.
Step #2. Price the most popular high quality roller banners at rock bottom prices
To competitively price the new product range Ultimate Banners conducted further detailed independant market research on the top 260 companies within the UK selling the most popular roller banners online. This was the longest and most intense stage of the market intelligence campaign. Google.co.uk was searched for the 13 most popular roller banner related keywords and phrases:
- banner stands
- banner stands uk
- roller banners
- portable displays
- barracuda baner
- barracuda baner stand
- orient banner
- orient banner stand
- pacific banner stand
- original banner
- original banner stand
- grasshopper banner
- grasshopper banner stand
Ultimate Banners has priced all their products within the top 5 out of 200 competitor prices. A few products are price rank 1 out of 200 competitor websites!
The cheapest companies (1st and 2nd place / 200) sometimes drastically cost save on print quality to deliver a roller banner £4 cheaper than rivals. In some cases www.ultimatebanners.co.uk is 200% less expensive than competitors.
Step #3. Price right and sell quality roller banners
Finally the company decided rather than compete to be the cheapest they are going to compete to deliver the best quality at the best price. A roller banner is an investment and the cheapest investment isn't always the best investment!
Product Range Comments
Roller Banner customer feedback:
"The grasshopper is a fantastic economy roller banner. I was delighted with the value for money and speedy turnaround."
- G.C
"A light weight and compact banner that promotes my business exactly how I want it to."
-D.C
"I've used the orient before and it offers a unique profile and stlish design for a very low cost."
-P.F
"A very popular exhibition roller banner."
-H.S
"Doubled sided for double impact. Great product!"
-C.F